Tina Hardison—Studio
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2 Mile Surf Shop

Brand Identity for 2 Mile Surf shop
in Bolinas, California

 
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Iconic Logo

We built the identity off of the historic Bolinas legend of the historic 2 mile marker sign, that the locals always tear down, in attempt to keep Bolinas a local secret. 

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A Poetic Ethos

The 2 Mile brand voice and tone is mysterious with a hint of whimsy. We wanted to write a 2 Mile ethos that spoke to the whimsy and beauty of Bolinas and the ocean.

 
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A dynamic system

We created the 2 Mile logo to be a dynamic lock-up. It lives with various colors and illustrations.

 
 
 
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Brand:

Brand Identity
Logo Design
Mission & Ethos

Digital:

Web Design & Development

 

Retail:

Interior Design Consultation
Visual Merchandising
Merch Design
 

Collaborators:

Heather Hardison
Drew Reinstein
Terri D'ambrogi