THE DESIGN PROBLEM
Sunski is an independent sunglasses company based in sunny San Francisco. It launched as a kickstarter in 2011, and since then, the brand hasn't evolved or matured. Sunski found itself looking the same it did in it's training wheels and it was time for a change.
A brand facelift and repositioning, somewhere between an performance and fashion.
REDESIGNING THE LOGO
In collaboration with lettering artist Erik Marinovich, we first tackled designing a simple yet iconic logotype.