Tina Hardison—Studio
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Sunski

Sunski

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THE DESIGN PROBLEM

Sunski is an independent sunglasses company based in sunny San Francisco. It launched as a kickstarter in 2011, and since then, the brand hasn't evolved or matured. Sunski found itself looking the same it did in it's training wheels and it was time for a change.

THE SOLUTION

A brand facelift and repositioning, somewhere between an performance and fashion.

 
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REDESIGNING THE LOGO

In collaboration with lettering artist Erik Marinovich, we first tackled designing a simple yet iconic logotype.

 
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